Burnt Rubber Summer
Dodge
Concept
This summer, we’re celebrating the art of the burnout. #BurntRubberSummer is for Dodge Challenger drivers who know the thrill of leaving their mark... literally. We’re giving them a platform to share the unmistakable black streaks of burnt rubber. Because when you drive a Dodge, you don’t just show up, you show off.
I came up with a campaign line and script that celebrates Dodge drivers’ love of the burnout and brings their adrenaline-fueled ways to life.
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CW: Mia Raico
What does “Burnt Rubber Summer” mean?
Burnt Rubber Summer is about power, precision and making every push of the pedal unforgettable.
Dodge doesn’t do quiet, and neither should you. Because if you’re not leaving smoke in the rearview, you’re doing it wrong. This summer, own the road. Own the moment. Own the burn.
