Bring More Good to Life
Meijer
Megabrand Campaign
It's a common belief that when you shop for groceries, you have to sacrifice quality for value. And with most grocery stores, that's the case. With Meijer, there's no compromise. Meijer brings the good stuff straight to you, so you can bring more good to life.
My partner and I developed broadcast seasonal spots to redefine how Meijer connected with its customers. I crafted a voice across platforms that made Meijer feel relatable and rooted in Midwest charm.
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The Midwest's go-to grocery store.
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In an environment where prices are continuing to increase and customers are feeling the pressure on their budgets, the search for value is at an all-time high.
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ECD: Steve Osterman
CD: Andrew Hajjar, Tadhg Ennis
CW: Mia Raico, Sarah Henry
AD: Samantha Yono, Sara Showers, Xaw Yang
Designer: Reid Jacobs, Chris Kelly
What does “Bring More Good to Life” mean?
Meijer stores are packed with good.
From quality to selection to price, we work hard to keep it that way.
We believe that everyone who works hard deserves access to good quality, priced for real life.
That’s why we do more so you can bring more good to life.
We want to enhance the everyday.
Because the good life isn’t about big-ticket luxuries;
it’s about life’s little luxuries—health, happiness and togetherness. We’re dismantling the myth of the unattainable. With Meijer, the good life isn’t a distant dream. It’s the good you bring home every day. 
How We Flex Our Campaign Line to Fit Midwestern Moments
1.
Bring More [X] to Life
Quality Produce
✸ Bring More Locally Grown to Life
✸ Bring More Zest to Life
Quality Meat
✸ Bring More Grass-Fed to Life
✸ Bring More Grill-Ready to Life Pharmacy & Wellness
✸ Bring More Self-Care to Life
✸ Bring More Recovery to Life Delivery & Pickup
✸ Bring More Convenience to Life
✸ Bring More Ease to Life2.
The [X] Good Life
Quality Produce
✸ The Farm-to-Fork Good Life
✸ The Oh-So-Berry Good Life
Quality Meat
✸ The Slow-Cooked Good Life
✸ The Flame-Kissed Good Life Pharmacy & Wellness
✸ The Happy-Healthy Good Life
✸ The Vitamin-Rich Good Life Delivery & Pickup
✸ The On-The-Go Good Life
✸ The Skip-The-Trip Good LifeOur Look & Feel
Colors
Six new vibrant colors have been added to accompany the iconic Meijer brand red and blue to produce a full-spectrum core palette. Each color is designated to a specific store department.
Captures
Our lifestyle photography represents a grab of the “good life.” Whether it’s a special occasion or just a typical Thursday night, our subjects are candid and their environments are representative of those feel-good, quintessential Midwest moments.
Composition
Products and props create scenes that feel dynamic, adding a touch of storytelling. Our headlines are connected for impactful communications.
Seasonal Spots
Grilling steaks in flip-flops? Turning a power outage into a full-blown potluck party?
Let’s be real—as a native New Yorker, I’ve never seen anyone do either.
But ask any Midwesterner (myself now included), and they’ll tell you that’s just classic Midwest living.Holiday Spots
Getting the fam (that secretly hate one another) together for Thanksgiving? Prepping a feast for all your little elves? We've all been there.
That's why Meijer helps you bring more good to the table. OOH Messaging
